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I have it on good authority that white is making a resurgence as a colour for wedding dresses in the UK 
This is as opposed to ivory, which comes in two shades, light and dark, and which has been more popular than white for some time.  
Personally, I love a bright white wedding dress. The dress in the image is from Lychgate's 'Aoife' range of flower-girl/first communion dresses, that I have been developing recently, but this organza/taffetta combination shows what a gorgeous colour white can be. 
A misconception is that white or its variant ivory has been THE colour for bridal gowns forever but this is not actually true. It became popular in the UK only in victorian times, after Queen Victoria wore a white lace dress at her wedding. Nevertheless records do show that Mary Queen of Scots wore a white gown in 1559 when she married her first husband, Francis Dauphin of France.  
It was at the end of the 19th century that the white wedding dress became the gown of choice for wealthy, upper class brides on both sides of the atlantic, but it was not widely adopted by the middle classes until after WWII 
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